Richard Simmons, is an American fitness personality who promotes weight-loss programs, most famously through a line of aerobics videos and television programs. Simmons has appeared as himself on numerous TV shows, including Whose Line Is It Anyway?, CHiPs, Saturday Night Live, and on an episode of Arrested Development, "Bringing Up Buster". In 1999, he hosted a short lived TV show called DreamMaker. Eight years later he filmed a pledge drive special for PBS, called Love Yourself And Win.
Simmons has been featured in TV advertisements for Sprint, Yoplait, Herbal Essence Shampoos, and toward the end of 2007, he appeared in a "This is SportsCenter" commercial on ESPN as the show's "conditioning coach." In Canada, Simmons appeared in an advertisement for Simmons' mattresses. The mattress company hired the exercise celebrity because of the similarity in name, and for his appeal to the company's target audience of women over 35[citation needed]. Beyond this, there is no further business partnership between the two.
Richard Simmons currently hosts a radio show on Sirius Stars, Sirius Satellite Radio channel 102, called Lighten Up with Richard Simmons. Simmons is noted for flamboyant, high-energy, motivational demeanor, an attribute he uses to help encourage people to lose weight. His trademark attire is candy-striped Dolphin shorts and tank tops decorated with Swarovski crystals.
Simmons is known for interacting at a personal level with the people using his products. This began when he started personally answering fan mail he received while a cast member of General Hospital. As a self-described devout Catholic, Simmons still personally answers emails and letters, and makes hundreds of phone calls each week to those who seek his help. He also talks to people on the air during his radio show, and holds weekly live chats in the "clubhouse" area of his website. His appearances also include a "meet and greet" time, so that people can speak to him one on one.
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