A music festival is an event that is often attended by 10,000 – 100,000 fans or more. Often festivals have a variety of genres of musicians and entertainment and tend to have more than one stage or room and usually run for more than one day. Festivals are often outdoor events during the summer and go on throughout the world. Music festivals will usually not just have live musicians and other forms of entertainment such as merchandise, art, and social activities. For the most part, festivals are held annually or repeat at some time each year. Although in the past festivals were often one-off events, the more successful ones continue year after year. Many festivals are put on by private promoters for profit or for charitable causes. Music festivals are a great instrument to promote brands, which why we often see festivals sponsored by specific brands and companies. The process of booking artists and booking talent for music festivals is best started with a general inquiry which gives the entertainment agent an idea of your festival style, overall budget, dates, and other key info entertainment agents need to find you the best artist for your corporate event booking. Next, an official offer will be discussed to present to the artists and their team. It is best to focus on confirming the headliners first in order to help decide the overall direction of the festival. Upon the artists acceptance of the official booking offer, contracts are issued and deposits are scheduled for payment. While the steps are simple, the details within each step can be very complex and must be handled with the most delicate care to insure all sides of the negotiation are happy, respected, and properly represented.
Because booking music festivals can be so complex - from the artist booking side to the production and marketing side - it is important that festivals are well funded before considering taking on an investment in a music festival. Global Talent Booking has over ten years of experience booking concerts, festivals, and clubs. Working with Global Talent Booking, investors can get pricing and availability of 100's of artists and receive advice as to the best direction for a festival line-up based on the territory, budget, timing and all the other factors that play into determining the best possible festival line up for any given situation.
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